As a steady deterioration in the constructive engagement of youth in the country's development goals and the absence of positive leadership role models, a television programme has planned to engage the youth geared toward bringing out the best in them. To this end, IMS Advertising Limited and National Orientation Agency have entered into a partnership to constructively engage the youth of the country through a reality television show tagged, 'The Heir Apparent'.
Heir Apparent which is collaboration between the National Orientation Agency and IMS Limited, an integrated marketing communication consultancy, is the positive response towards reversing these identified problems amongst the youth of Nigeria through a reality television programme.
The programme which is designed to run from the 1st of August to 1st of October, 2010, is a 60-day long TV programme to be broadcast on national and cable television that will feature 37 youth drawn from all the states of Nigeria and the Federal Capital Territory, Abuja, and will produce a winner who will be crowned in an elaborate ceremony as part of Nigeria's 50th Independence anniversary celebrations.
We gathered that recruitment into the reality television show would be through the 774 local government council areas where NOA has offices across the federation and on the Heir Apparent Website, adding that elimination would also be through the viewers' prerogative as they would have the opportunity to retain or eliminate participants via SMS.